Posts Tagged ‘Read the Small Print’

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2. My Mum Says Survey

October 12, 2010

Statistics

The SMALL SAMPLE error.

A survey is taken but the number of people surveyed is so small as to be irrelevant; not much better than simply asking your mum for her opinion and publishing the results.

Included here is a full-page Women’s Weekly (Oct 2010) ad for an Elizabeth Arden Anti-wrinkle Cream. Look at these wonderful statics. 92%… 85% …Wow! Look at the language. Gives eyes a ‘radiant and luminous look’ Sounds like the DEVIL!!!! Read the small print.

The survey was based on 30 participants and ‘results may vary’.