Posts Tagged ‘Dumb Media Maths’

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2. My Mum Says Survey

October 12, 2010

Statistics

The SMALL SAMPLE error.

A survey is taken but the number of people surveyed is so small as to be irrelevant; not much better than simply asking your mum for her opinion and publishing the results.

Included here is a full-page Women’s Weekly (Oct 2010) ad for an Elizabeth Arden Anti-wrinkle Cream. Look at these wonderful statics. 92%… 85% …Wow! Look at the language. Gives eyes a ‘radiant and luminous look’ Sounds like the DEVIL!!!! Read the small print.

The survey was based on 30 participants and ‘results may vary’.

                            

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6. Goofy Graphs

October 12, 2010

 Graphs               

When graphs are pretty but provide no real information or are misleading.

Graphs frequently appear in the media with no scales, odd scales or totally misleading scales.

This first graph from the Financial Review: Smart Investor magazine ( Oct 2010) has no scale. You could just scribble a line and call it a graph ( See Above) !!!! Then add a number at the end point to make it look real!

Why use a graph? It’s an investment ad selling an investment product.

The second graph shows that the recent Global Financial Crisis was not so bad. Now look at the y-scale. It’s logarithmic.

Buyer beware of goofy graphs!!!!!

 

Some more useful graphs at Bored Panda Blog: