Women’s Magazines have a strange kind of logic. On the one hand they push the philosophy ‘love yourself’, ‘love who you are’ and then they provide 365 pages showing you how to change every bit of yourself including your hair, eyebrows, pubic hair, tan, weight, skin tone, fitness, nose shape, career, boobs, how-to-hook him techniques and so on. Marie Claire, Australia, is no different. Nevertheless, I adopt the policy that these magazines are a bit of frou-frou fluff that women find entertaining. If girls and women want to beat themselves up with impossible goals then that is their right. But there are limits and the January edition, 2010 of Marie Claire is a classic.
Claiming to support real women and real body sizes Marie Claire ran a survey to see which body size 6,8, 10, 12, 14 or 16 was preferred by the Australian public.
Firstly, these surveys involve meaningless maths because they use SELF SELECTING SAMPLES. Nevertheless, there she is, the most popular choice, Size 12 or Ms 59%.
Keep flipping through the magazine, however, and you will find a shopping guide very common in these magazines. Have a look at the model (below)???? Do alarm bells ring?? Let’s do the maths, mathspigs.
Look at the pictures (above). The waist to hip measurement is the same for each model namely 20mm. I’ve scaled up the images by factor of 10 (below) so that:
Waist to hip = 200mm.
Now, look at the leg lengths!!!!!!!!
Who is this model? Alice in Wonderland? Her legs are 89% longer than a girl with the same waist to hip length or have her legs been digitally stretched by 89%?
Teachers, I urge you to ask girls to bring in women’s/girl’s magazines to do some similar maths. To check if a model’s legs have been digitally stretched you can use the hip to knee and knee to ankle ratio which should be close to 1:1. We have to help girls develop a visual sense of proportion. And the maths quantifies this critical thinking. Rather than girls concentrating on booster bras boosting brains makes more sense.