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Don’t play it again Sam! The iPod, iPad & iPhone Shuffle

June 7, 2019

Here is an example of Gambler’s Fallacy, but for non-gamblers. 

We see – in this case – hear a pattern and then attribute meaning to this pattern  – It’s a conspiracy!!!! – when there is no pattern and no meaning!!!!! So Apple found when designing their iPod shuffle feature later on the iPad and iPhone. 

“When Apple first introduced the shuffle feature on its iPods, the shuffle was truly random; each song was equally likely to be picked than any other. However, the randomness didn’t appear random, since some songs were occasionally repeated, and customers concluded that the feature contained some secret patterns and preferences. As a result, Apple was forced to revise the algorithm. ‘We made it less random to make it feel more random,’ said Steve Jobs, the CEO of Apple’  

p68 The Decisive Moment How the Brain Makes Up Its Mind Jonah Lehrer (Text Publishing 2009)

dice

Try it. Pick 12 songs maybe off your playlist  – Your MP3 player, perhaps or a Top 20 Chart or Top 20 Downloads Chart – assign each song a number: 1, 2, 3….up to 12. Take two dice (Diehards Note:  It’s 1 die, 2 dice) and roll.

How many throws until you get 2 songs played in a row?

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