2. My Mum Says SurveyOctober 12, 2010
The SMALL SAMPLE error.
A survey is taken but the number of people surveyed is so small as to be irrelevant; not much better than simply asking your mum for her opinion and publishing the results.
Included here is a full-page Women’s Weekly (Oct 2010) ad for an Elizabeth Arden Anti-wrinkle Cream. Look at these wonderful statics. 92%… 85% …Wow! Look at the language. Gives eyes a ‘radiant and luminous look’ Sounds like the DEVIL!!!! Read the small print.
The survey was based on 30 participants and ‘results may vary’.
Posted in %, 10 BIG Media Maths Errors, Newspapers, statistics | Tagged ANTI-Wrinkle Cream, Bad Math IN MAGAZINES, Damned Lies and Maths, dumb ad claims, Dumb Maths in the Media, Dumb Media Math, Dumb Media Maths, Media Math bloopers, Media Savvy Maths, Percentage Error, Read the Small Print |