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10. Dumb Media Maths

October 12, 2010

Statistics

When the numbers are totally fake but no one checks!!!!

The biggest mistake made by journalists in the media is NOT QUESTIONING the numbers or validating the source. Rubbish statistics work their way into the media and become the gospel according to everyone. Sometimes, media maths seems to be written by dummies for dummies.

In an excellent article Numbers UP: Truth About Statistics ( The Independent, UK, 9th April, 2008) Simon Usborne states ‘ Flicking through a day’s newspapers often feels like tackling a numerical assault course.’ He quotes some alarming headlines form the previous day including “Ninety-six per cent of children in European orphanages are not orphans”. “In the UK we throw away 4.4 million apples a year”.

My favourite, however, is :

“Falling coconuts kill 150 people a year” 

In 2002, in an article about the uprooting of coconut trees by lawsuit-wary Australian officials, the Daily Telegraph reported: “Coconuts… kill about 150 people worldwide each year, making them more dangerous than sharks.”

No source has yet been found confirming this statistic.

Similarly,

Researchers at the University of Pennsylvania decided to search for the source of the statistic that insisted you should drink 8 glasses of water a day. Their conclusion: “It is unclear where this recommendation came from.” In other words, they could not find any study to support the “eight glasses” claim.

So when you are drinking those 8 glasses of water a day you better look up incase you’re hit on the head by a coconut!!!!!!!

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One comment

  1. […] Answer here. […]



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